Word Mark

This wordmark symbolizes the identity of the Samsung Advanced Institute for Health Sciences & Technology (SAIHST) as an institution that connects 'S' (Sungkyunkwan University, Samsung Medical Center, Samsung Group) and 'T' ((Future) Technology). In other words, SAIHST embodies the concept of 'Connection,' the 'Cooperation' between the three institutions, and 'Convergence,' which is the core essence of the institute.

Logo Type

The Korean and English logotypes are the official verbal representations of SAIHST. They were developed with a focus on formative unity and compatibility with the wordmark; therefore, they must not be altered under any circumstances. To prevent any distortion, the official data files provided must be used and scaled proportionally.

Color System

The color system, along with the wordmark and logotype, is one of the three fundamental elements forming SAIHST's identity. It plays a crucial role in conveying the institution's image across various media. As a rule, spot color printing (PANTONE) is the standard for color reproduction. Careful attention is required for the effective application of the color system. If reproduction in 4-color Process (CMYK) or RGB is necessary, the standards specified below must be strictly followed.

Color Version

In principle, the wordmark and logotype should be used in full color. However, if the full-color version cannot be used due to the specific nature of the media, please apply the color standards illustrated below as a reference.

SAIHST Signature

The signature is the official representation that effectively combines the SAIHST wordmark with the Korean and/or English logotypes. Horizontal and vertical signature systems have been developed to allow for the selection of the most appropriate type depending on the application. Therefore, when applying the signature, the proportions, spacing, and size must never be changed, and the color regulations must be strictly followed. Arbitrary changes compromise the consistency of the system and lead to brand confusion. Always use the official data files and scale them proportionally.

Typefaces

The designated Korean and English typefaces have been selected to harmonize with the logotype and maintain a consistent identity. They can be chosen based on the nature and content of the media. The designated font family for SAIHST, Yoon Gothic, is intended for use in titles, subtitles, and body text across all applications, including forms and signage. While the use of these designated fonts is the standard for all media, other typefaces may be used depending on the specific characteristics and requirements of the media.